Intro video

Event One

SIMPLIFYING MANAGEMENT OF WALMART EVENTS

It is one-stop-solution designed for all things events – creations, management and analysis.

Project snapshot

What is Event One?

EventOne will serve as the central interface for creating and managing various types of events, including Annual, W+, weekly & seasonal events. Additionally, it will seamlessly integrate with pre and post-purchase applications.

What are Walmart events?

Walmart organizes multiple sale events throughout the year. There are majorly 3 types of events – Annual events, W+ events and Non-annual events (which are further categorized).

Impact

Event creation

In ATOM: 2-4 days

Event One: 7-10 mins (item list consolidation work included)

Event validation

In ATOM: 4 - 8 hrs to 2-3 week (depends on event type)

Event One: few seconds to 2-3 hours (depends on validation team type)

The project and I

When I began designing Event One, the platform needed to go live before Walmart’s annual event season. Since the users were occupied with event preparations, I couldn’t interact with them directly.

To meet the tight deadline, I based the initial design on the Annual Reports module in ATOM and the knowledge shared by the PM and developers. Once the event season concluded, I conducted user research to uncover pain points and refine the live platform’s UX.

Birth of Event One platform

Previously, Annual Events existed as a module within the ATOM, a platform that focuses only on the pre-purchase phase of event items. To better manage the entire event lifecycle, a new platform, Event One was created to handle both pre- and post-purchase activities for all event items. This integration allowed Associates to access, validate, and troubleshoot event-related information within a single platform, eliminating the need to switch between multiple systems.

What's next? Refine the live platform’s UX.

User research goals

Personalization

To understand each user group and their needs and gauge the scope of personalization of user workflows.

Automation & AI

To optimize the workflow by reducing manual intervention by integrating AI and automation

Improved user experience

The goal is to improve the overall user experience of all the user groups by streamlining & optimizing their workflows

User groups

Methodology and procedure

Usability study

5 focus groups with 4 – 5 users each from both Chennai and the USA
30-60 min sessions
Virtual interviews

Recruited participants

have experience in creating both annual and panini events
perform validation of offers included in events

I moderated sessions and analyzed findings to learn:

1 Illustration of something realted to insighs i found after research.png

Personalization

If there is a difference in how eCom Ops and Retail Ops create events?

Automation & AI

How's the validation done? Is the information enough to validate?

Improved UX

How do different stakeholders communicate with each other?

Finding #1 along with design solution

Event creation made easy!

Works best for eComm Ops team

Events that are non-weekly like annual events and W+ events can be scheduled easily with these pre-made event templates that have pre-selected event badges and site experiences.

Works best for Retail tech Ops team

With the Panini event template, the team can automate the scheduling of weekly Panini events, ensuring they’re planned in advance and removing the manual hassle of setting them up every Sunday.

Recommended files from the dataset

The system will bring in the appropriate offer and event list files for Easter 2025. The user can also upload more files or replace/edit the existing ones.

Recommended event dates for the Event

Pre-selected event dates like blackout, pre-and regular access for Easter event. The user can also edit the dates, if needed.

Pre-selected event badges

The system will predetermine the event type and apply the appropriate badges for it. The user can also select more badges if requried.

Suggested user for the event curated

Based on the past Easter event, event the user groups and communication channels will be selected, which are also editable.

Predicted performance of the curated event.png

Performance prediction

The user will also be able to see the performance of the curated event!

It will update according to the changes made by the user.

Finding #2 along with design solution

Cluttered report that creates information overload

The current event report summary in the Event One platform is a one, long randomized collection of datasets that create information overload for the stakeholder.

All the information present in the report is not relevant to every stakeholder and thus it takes effort for them to look up to the information needed to validate the event health and performance.

This personalization makes the reports more focused, organized, and actionable, helping users concentrate on the data that matters most to their work.

Create your own reports

This feature is built on the principle of enabling stakeholders to create their own workspaces, allowing them to focus more effectively on relevant data and tasks.

Create unique datasets

The feature addresses a key pain point, the need for the team to manually download datasets and write Python scripts to retrieve and validate additional data.

Moreover to enhance relevance and clarity, it allows them to filter out unnecessary information and focus on data that directly supports their goals and decisions.

A change suggested by design from the backend team

Showing real-time data enables users to make quicker, data-driven decisions and respond instantly to changes, increasing trust and efficiency.

Since real-time updates aren’t yet technically feasible at the moment, a manual refresh option is provided for each dataset section, allowing users to fetch the latest data on demand.

Real time info update

Finding #3 along with design solution

Personalized - automated email reports

An automated email reporting system that delivers personalized event performance reports to each stakeholder twice daily.

This solution eliminated the need for

manual report sharing, ensuring stakeholders received relevant, data-driven insights tailored to their roles, thus improving efficiency, accuracy, and engagement.

Currently, notifications are sent via email, with plans to expand support to Slack for more seamless communication and accessibility.

Extending the Experience:
From event management to identity

Event One logo

The logo for Event One embodies the spirit of connection and celebration that defines the platform. The design brings together clean, modern typography with a dynamic symbol that represents unity and collaboration, core values at the heart of every great event.

AI Ops

It is a chatbot configuration platform designed for Ops teams across various operational products.

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